Instructor:  Bill DiSessa with B2BZone

This class is for newcomers to the Internet marketing phenomenon known as "pay per click" (PPC) advertising, of which Goodle AdWords is still king.  Businesses big and small, on line and off line use AdWords to generate sales leads, grow mailing lists, increase traffic to their web sites, and increase sales conversions.  AdWords can be lucrative, and those with the right stuff report huge profits.  But watch out for pitfalls such as competition from other advertisers, poorly written ads, and ad campaigns with ineffective keywords.  Note:  There is a $10 materials fee for CD-Rom paid to the instructor at class.  Min. 5  Max. 20

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